The concession is the result of a trial partnership between the retailers, and follows the opening of the first concession within a Tesco Extra store, in the Buckinghamshire town of Milton Keynes, on July 21.
A tailored range of Currys PC World products are on offer in the Weston Favell outlet, including televisions, computers, white goods and accessories. Additional services such as laptop repairs, advice and comparison services, which allow customers to explore switching broadband and energy supply, are also available.
Elun Locke, store manager at the Currys PC World concession in Weston Favell, said: “We’re delighted to offer customers this new and exciting opportunity to pick up their latest gadgets with expert advice during the convenience of their weekly grocery shop. We’ve had really positive feedback from the Milton Keynes concession so we’re excited to see what customers think.”
Graham Barnes, store manager at Tesco Weston Favell store added: “We’re really pleased to deliver the second outlet opening of its kind, here in Northampton. We’re always looking for ways to offer the best possible range of services in our store and we think this will be a winning combination for our customers.”
Dixons Carphone opened its first Currys PC World within a Tesco Extra store in Milton Keynes last month