More retailers have already signed up for more copies of the Cookshop & Housewares Association’s Cook’s Companion than in any previous year – even ahead of its official launch.
“We now know that our members will buy more than half a million copies of the Companion for the first time ever”, said CHA chairman Caroline Gordon at the Autumn Fair unveiling of the 2008-2009 promotional booklet for independent cookshops.
The record-breaking performance could become even better, as CHA members can sign up for the Companion until the end of September.
Celebrity chef James Martin and his Lamina stainless steel cookware grace the front cover of the A5 catalogue, which offers a wealth of specialist cookshop products for retailers to promote their business in their local area.
Eleven CHA Direct Company suppliers have set their prices at special rates for at least six months, available exclusively to retailers who take the Companion.