New catalogue has at-a-glance product index

Home Hardware has launched the second edition of its colour catalogue.

The 903-page Buyer’s Guide features over 1,700 lines from major brands, plus a comprehensive new product index allowing retailers to see at a glance the sectors stocked and the brands available within each one.

As well as showing all the relevant product codes, descriptions and barcodes, the guide also contains detailed consumer-related text. Retailers’ discounts are coded so that the publication can be used as a selling aid and shown to customers. All the products are available on a weekly delivery to all Home Hardware’s retailers.

“We now have colour images of over 99% of our product range, which we believe is probably the most comprehensive within the industry,” commented managing director Martin Elliott.

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