Grunwerg has relaunched its Global website in preparation for the knives’ 25th birthday celebrations next year.
The website, globalknives.uk.com, provides retailers and consumers with information about all things Global, from counterfeits to knife care, as well as providing up-to-date news stories about the range.
Rachel Grunwerg, director of sales and marketing commented: “The new Global site reflects the modern and sophisticated style of the knives, as well as providing Global with a platform to shout about the importance of sharpening knives, washing them and showing off the dozens of items within the range.
“Grunwerg are extremely proud of this range, and we are looking forward to the 25th anniversary next year.”
Global’s range of 100-plus knives, blocks, sets and utensils can all be purchased on the new website.
Grunwerg has also launched the Kitchen Knife Handbook, in association with Housewares Magazine, which contains all information about every kind of knife available in the market – a key item for retailers.