It has been over 10 years since Hollywood star George Clooney first partnered with Nespresso – and last Sunday (September 25) saw the release of their latest collaboration.
‘Wouldn’t Change A Thing’ is the name of the premium portioned coffee brand’s latest advertising campaign – and the first set in London.
Debuting during ITV’s ‘The X Factor’ and Channel 4’s ‘Speed with Guy Martin’, the light-hearted campaign sees George embark on a rough night as he looks to protect his precious coffee.
Starting in the Nespresso boutique on London’s Regent Street, George’s adventure begins as he strikes up a conversation with an attractive female over a cup of Nespresso coffee.
Sadly for him, she is the wife of the ‘boss’ and so ensues an eventful evening, courtesy of the ‘boss’, played by English actor Ian McShane (known for his television roles, particularly ‘Lovejoy’, ‘Deadwood’ and ‘Game of Thrones’), which sees George take a trip through the backstreets of London.
The following morning, a dishevelled George is seen at home savouring his Nespresso coffee, as he lets the audience know that he ‘wouldn’t change a thing’ about his Nespresso experience.
Alfonso Gonzalez, chief customer officer for Nespresso, explained: “Our relationship with George strengthens year on year, and in our twelfth collaboration, we have created a storyline that shows Clooney at his best.
“He is a true partner for the brand, and here we see just how far he is willing to go for that incomparable Nespresso coffee experience.”
Asked about his continuing partnership with Nespresso, George Clooney said: “We always look to take the story to the next level and in this latest instalment I think we can say that it is certainly my most eventful outing to date. Bringing a more character-driven approach, mixed with humour, has really taken the campaign to a new level.”
While filming in London, George signed the tasting bar in Regent Street’s Nespresso boutique, which is now unveiled to visitors.
Nespresso brand ambassador George Clooney