Housewares Business-to-business magazine for housewares retailers and their suppliers
The Natural History Museum has partnered with London design house Divine Savages to create a range of Natural History Museum-inspired homeware.
Items includes wallpaper, fabrics and cushions, all of which will be designed using imagery inspired by the Natural History Museum’s array of specimens, original illustrations and paintings.
Natural History Museum head of licensing Maxine Lister commented: “We’re looking forward enormously to expanding our offering within the homeware categories – and what better place to start than a design house synonymous with stunning wallpapers and fabrics? We’re very excited to be working with Divine Savages.”
Tom Kennedy, co-founder of Divine Savages, said: “We’ve always been inspired by the wonder of nature, with many of our iconic patterns and prints featuring elements from the natural world. We’re very excited to be able to take this to the next level for our latest collection, joining forces with the Natural History Museum to create wallpapers, fabrics and cushions that dare to stand out as nature intended.”
The Natural History Museum in London bills itself as Europe’s most visited natural history museum and the top science attraction in the UK, welcoming around five million visitors each year. All revenue generated by the Natural History Museum’s licensed products helps fund aspects of the Museum’s work, from scientific research to allowing visitors free access to the permanent collection.
Divine Savages has been creating luxury British-made wallpapers and fabrics since its launch in October 2017. The brand is known for its bold designs, featuring unique, colourful prints, which aim to offer ‘a flourish of both the divine and the savage’.
