MyLakeland Celebrates Gaining One Million Members

Today, Lakeland celebrates its one millionth member joining the myLakeland loyalty club.

Launched just under two years ago, the club has been a huge success with customers up and down the country who have enjoyed access to exclusive content, live events, vouchers and offer packs as well as the opportunity to contribute to Lakeland’s charity pot each time they shop.

Since myLakeland launched,  customers have raised over £100K for charity and have helped plant over 10,000 trees in partnership with the Woodland Trust.

The lucky one millionth member will receive a Lakeland summer hamper worth £200, along with a £500 Dine Indulge voucher to enjoy a delicious meal prepared by a private chef in their own home.

Members can also take advantage of exclusive deals and offers through Lakeland’s myLakeland partnerships, which include Bloom & Wild, and Dine Indulge. Customers are clearly enjoying the benefits of the club, with one member sending over 19 bouquets to loved ones across the country throughout lockdown.

Customers can sign up by simply completing a form in any one of Lakeland’s 65 stores or via the Lakeland website.

Commenting on the milestone, Fran Wilkinson, head of loyalty at Lakeland said, ‘It’s fantastic to have reached one million myLakeland members. We’re so proud of our club, and we’re thrilled that customers are enjoying the club as much as we’ve loved creating it. Feedback from our customers is incredibly important to us, and we will continue to act on this feedback as the club and its benefits grow.  We’re excited for the future, and look forward to welcoming the next million customers to the Lakeland family.’


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