Housewares Business-to-business magazine for housewares retailers and their suppliers
My Gifts Trade is the latest company to sign up for the licensing programme for Scottish design brand I Like Birds.
The UK manufacturer and distributor of giftware and licensed products is developing a range of I Like Birds mugs and other gift lines, along with household textiles, which will be launched at Spring Fair 2018.
My Gifts Trade director of business development Nikki Courtney said: “We’re excited to be part of such a growing brand – the designs are stunning and translate incredibly well to gifting and textiles.”
Quadrille Publishing has also come on board. The publisher of illustrated books and gift stationery will develop a range covering jotter pads, address books, boxed notecards and notebooks. It will be launched in April 2018 in the UK, Australia and other parts of the world; and in July 2018 in North America through its distribution partner, Chronicle Books.
I Like Birds is a Moray-based publisher of greeting cards that feature bird-themed designs produced by the artistic talents of the brand’s co-founder Stuart Cox.
He said: “We started out with a great idea and modest resources, but were always convinced that I Like Birds had the originality and commercial potential to build on the existing market.
“Having made an impact on greeting cards in retailers such as Paperchase and independents – and with Browntrout Publishing in Europe launching a range of calendars shortly which will be stocked by several key retailers and garden centres – it’s great to see the brand going from strength to strength.
“Given the adaptability of our designs, giftware and stationery were some of the key categories highlighted for licensing – and we’re delighted to be working with such excellent partners as My Gifts Trade and Quadrille Publishing.”
The deals were struck by Jane Evans, founder and managing director of licensing agency JELC, which is the exclusive licensing agent worldwide for the brand. Jane is the founder and former managing director of The Beanstalk Group: a global brand extension licensing agency.
I Like Birds kitchen textiles from My Gifts Trade
