Mother’s Day gifting sales up 22% at John Lewis

Total sales for John Lewis & Partners were up 11.4% last week (to Saturday March 2) compared with the same period last year.

The department store group’s operations director Berangere Michel said: “We saw positive sales across all categories, driven by the warmer weather, price-matching competitors through our ‘Never Knowingly Undersold’ promise, and annualising a slower week of sales due to last year’s ‘Beast from the East’.

She noted: “Home sales were up 5.2%. Mother’s Day gifting sales were up 22% and bath shop product sales grew by 15.9% on the same week last year. Demand for new furniture grew sales in this category by 12%.

“Electrical and Home Technology sales were up 5.0%. Sales of wearable technology products were up 10% and headphone sales grew 39%.’

“Fashion sales were up 23.3%. New season clothing was up 17% as customers were refreshing their wardrobes due to the unseasonably warm weather. And price-matching competitors through our ‘Never Knowingly Undersold’ promise saw Beauty sales up 37.8%.”

Check Also

BHETA repeats digital sales and marketing training course due to member demand

BHETA is repeating its popular series of webinars advising members on how to maximise sales …