Morrisons appoints strongmen for Black Friday

Morrisons has appointed in-store ‘strongmen’ and ‘strongwomen’ to help customers carry their shopping during Black Friday week, which it predicts will be the ‘heaviest’ shopping week of the year.

Several deals across the supermarket chain are on large packs and heavy items such as a 7kg whole leg of Serrano ham (£28), a 1.2kg chocolate gateau (£2.50) and a 5 litre keg of Old Speckled Hen £10)

As part of Morrisons’ ‘Here To Help’ initiative, each of its 492 stores will have a dedicated ‘strongman’ or ‘strongwoman’- one of the fittest people in that store – who will be available throughout the day to lift heavy loads and help customers carry particularly heavy items to their cars.

Once customers have paid for their shopping, those who need help getting their shopping bags to their cars can stop by at the store’s customer service desk, which will put out a tannoy call for the store’s ‘strongperson’ to come and assist them.

Morrisons group retail director Gary Mills said: “With this week likely to be our heaviest of the year, customers may need help carrying large items to their cars, so we will be offering our strongest shopkeepers to help carry the load.”

Anthony Donaldson (pictured) has been picked for the role at the Newlands store in Glasgow. He previously spent 10 years in the security industry before joining Morrisons as retail assistant.

He commented: “I used to do a lot of weight training for my former job and those techniques and disciplines are key for everyday lifting tasks. I’ve been practicing my deadlifts and am ready for the week-long workout.”

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