More sponsors sign up for The Housewares Innovation Awards 2017

The Housewares Innovation Awards 2017 ceremony may be eight months away but a raft of sponsors have already signed up to support the event.

Organised by Housewares Magazine and its digital partner, this prestigious annual ceremony will take place at the National Motorcycle Museum in Birmingham on the evening of Monday, February 6 – during the Spring Fair. Working in partnership with Spring Fair, the occasion is set to be the best one yet.

The latest sponsors to confirm their support are BOSKA Holland Cheesewares, Harts of Stur and International Innovation Company.

The winner of the Britain’s Best Housewares Retail Website category of The Housewares Innovation Awards 2016, Harts of Stur is one of the UK’s largest in-store and online retailers of housewares. The business, which has been established for over 96 years, is based at Sturminster Newton in Dorset.

BOSKA Holland Cheesewares specialises in accessories for cheese from slicers, graters, fondues and knives to boards and curlers. It designs and produces about 1,500 different items sold in about 90 countries around the world. The business, which is over 100 years old, started near Gouda (in the cheese heart of Holland).

International Innovation Company was founded 30 years ago with the launch of the Vacu Vin Vacuum Wine Saver, which is part of its wine accessories brand Vacu Vin. The company recently added kitchenware brand Tomorrow’s Kitchen to its portfolio.

This trio join fellow sponsors Aspin, the British Home Enhancement Trade Association (BHETA), Creative Tops,  Grunwerg, Horwood, International Housewares Association (IHA), Lakeland, Magimix, Ultimate Products, Villeroy & Boch, Spring Fair, ICTC, Haus and T&G Woodware.

Entries and nominations for the Awards are open and for 2017, global entries are welcome too. Entering the Awards is simple. The forms are available to download via the Awards website at and you can choose to send the completed forms back via post or email.

There are still opportunities to get involved with The Housewares Innovation Awards 2017. Please contact event manager Laurie Marrington to find out more. Email her at or call her on 07903 712 102.


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