More home spending boosts Williams-Sonoma

Analysts in the US say that a strong Christmas trading period for the furniture, homewares and kitchenware business Williams-Sonoma suggests that consumers there are spending on their homes again.

More home spending boosts Williams-Sonoma

Williams-Sonoma, which operates stores under its own name as well as those of Pottery Barn and West Elm, said revenue rose to $865m for the eight-week holiday period to December 26 2010 – up 10.5% over the 2009 period.

President and chief executive officer Laura Alber said the improved sales and higher gross margins were down to a positive consumer response to the company’s merchandising and marketing strategies.

Revenue from e-commerce also continued to grow during the period, and the company is committed to expanding online initiatives.

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