Bulldog Licensing has signed a deal with giftware supplier Kimm & Miller for a housewares range featuring Comic Relief’s Monkey character.
The Monkey brand is owned by Comic Relief and all profits from Monkey merchandise go straight to the charity. Monkey is not only licensed to be the face of tea brand PG tips, but now has his own housewares merchandise range.
The collection, developed by Kimm & Miller, includes mugs, trays, spoons, egg cups and teapots.
“We are thrilled to be supporting Comic Relief by working with Monkey,” said William Pegg, brand manager at Kimm & Miller. “He’s an instantly recognisable character and one that brings a smile to everyone’s face, so I’m sure this range will fly off the shelves.”
Bulldog Licensing manager Vicky Hill added: “This deal adds to the ever-expanding presence of Monkey across UK retail and will boost the profile of a hugely popular character.”
Monkey was donated to Comic Relief by his creators in 2003. He is one of the most popular brands in Britain for the 16-34 year old consumer, with a huge following. Over 50,000 people ‘like’ the Monkey page on Facebook, which is fronted by Monkey and features pictures and videos featuring the famous simian thespian.
Since 1985, Comic Relief has raised over £1 billion to tackle poverty and injustice in the UK and across the world.