Judging by the experience of the past two years, yesterday – November 29 – was likely to have been the busiest online shopping day of the year.
According to payments company Visa Europe, shoppers have previously spent most on the internet on the Monday closest to the start of December.
Visa predicted that goods worth £265m would be purchased online using a Visa card, with most transactions being done in the lunch break between 1pm and 2pm and at 7pm after work.
Research by the company found that almost three-quarters of consumers intended to buy presents online this Christmas, and that almost a third expected to do more internet shopping than last year.
Meanwhile, shopping comparison website Kelkoo estimated that a total of £537m – or £22.4m an hour – would have been spent buying goods on the internet yesterday.
The busiest day for traditional high street shopping is expected to be December 18, with 10m consumers spending a total of £1.1bn buying last-minute Christmas gifts.