Housewares distributor Mistral Brands has grown sales of German mill and tea accessory specialist AdHoc over the past three years to a level that propelled the UK into becoming its number two export market outside Germany in 2013, according to Mistral Brands director John Bott.

Mistral Brands moves up the league

Housewares distributor Mistral Brands has grown sales of German mill and tea accessory specialist AdHoc over the past three years to a level that propelled the UK into becoming its number two export market outside Germany in 2013, according to Mistral Brands director John Bott.

Mistral Brands moves up the league

AdHoc currently exports to more than 30 countries. Commenting on this achievement, John Bott said: “We recognised that this brand had great potential when we started working with it three years ago. Our customers have picked up on the great design and innovation that Adhoc products offer. To achieve this recognition – with a brand that was unknown in the UK three years ago – is immensely pleasing.”

Mistral Brands is the UK and Ireland agent for Adhoc, Zone, Rosti Mepal, Gense and Kalasform.

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