The department store group said: ‘Driven by a growing awareness of the importance of buying products which stand the test of time and can be passed down to younger children, classic and wooden toys are expected to be in high demand this Christmas.’
The retailer has already seen a 21% increase in sales of wooden toys this year and is introducing 15 wooden toys in time for Christmas, taking the total number of own-brand wooden toys to 120. The Leckford Doll’s House, a 50-piece Train Set and a Mini Kitchen – which are all made from sustainably sourced wood – are expected to be among the most sought after gifts. The unicorn trend is also set to continue, with a wooden pull-along version tipped to be high on Christmas wish lists across the UK.
John Lewis toy buyer Harry Boughton commented: “As we all become more aware of our impact on the environment we are seeing a move away from products such as slime and collectibles, in favour of toys which have limitless play value and can be passed down to younger children.
“Miniature home products continue to trend, so for parents and family members looking to encourage creativity and role play, we’ve created a wooden Mini Kitchen where little ones can pick up ‘ingredients’ before rustling up a delicious imaginary meal in their play kitchen.
“Parents are also telling us that they want to buy toys which encourage their children to spend more time playing with educational games and reading. We think the latest Osmo Little Genius Starter Kit and the Gravitrax XXL Starter Kit which teach children about magnetics and gravity will prove particularly popular. LEGO is always a popular request on letters to Father Christmas, and this year we expect the new LEGO Rocket Assembly & Transport Space Port to be in high demand.”
2019 top 10 Christmas toys:
1.John Lewis & Partners Mini Kitchen £35
2.John Lewis & Partners 50-piece Wooden Train Set £30
3.Osmo Little Genius Starter Kit £79.99
4.John Lewis & Partners Folding Scooter £69.99
5.Tonies Start Box £69.95
6.John Lewis & Partners Unicorn Pull-along £15
7.Little Robin Red Vest Book £11.99
8.Gravitrax Starter Set XXL £99.99
9.LEGO Rocket Assembly & Transport Space Port £119.99
10.John Lewis & Partners Leckford Doll’s House £100
These toys will be available in-store and online at John Lewis & Partners from Autumn 2019.