Meyer will unveil a fully integrated marketing campaign in October; including a new TV commercial for its Circulon cookware brand, the launch of a new Circulon website and various supporting social media activities.
This is in addition to a new range launch. To celebrate 30-years of delivering cookware technology, the housewares supplier has introduced the new Ultimum collection of cookware, bakeware and tools. Meyer said Ultimum represents the next stage in design and performance for Circulon and is designed with the proficient cook in mind.
The company added: ‘Passionate cooks will love the stylish Ultimum ranges showcasing the unique Ultra Total® non-stick system with its new profile hi-low circular grooves, which significantly reduce abrasion. The non-stick coating provides enhanced food release, making cooking easier with little or no need for oil and easier cleaning.’
The advert for Circulon will appear on TV for a month on Channel 4 during programmes such as ‘Food Unwrapped’, ‘’Come Dine With Me’, ‘Sunday Brunch’, ‘My Kitchen Rules UK’ and ‘Jamie’s Super Food’, and across Sky channels including Food Network, Good Food, W and Discovery Home & Health.