Meyer Group has unveiled Fine T, a new concept in speciality tea machines and the first product to emerge under the company’s new IQ Innovations brand.
Fine T comes in response to the buoyant speciality and loose tea markets, both of which have experienced phenomenal growth in recent years. Green tea sales have leapt 230% and speciality tea 60%.
The new product takes into account the importance of water temperature and infusion time when preparing fine teas. It has seven pre-set temperatures and infusion times to cover all gourmet teas, starting at 60 deg C for fine green tea and rising to 95 deg C for black teas.
Meyer has created an in-store leaflet to accompany Fine T, and a brochure comes with each product. The company is also offering an in-store stand for eight machines, and with space for Fine T’s line of fine loose teas. A dedicated demonstration team will also be conducting an in-store education programme.
After purchasing a machine consumers will be invited to join the Fine T club, offering a regular newsletter and access to the website fine-t.co.uk.
Retail price Fine T, £149.99; loose teas, £3.99 to £9.99