Together with the fitness coach, TV presenter and author, Meyer Group has developed a wide range of products for ‘the entire kitchen environment’.
Meyer Group said: ‘The assortment has been specifically designed with Joe, using his extensive knowledge to develop all the tools needed to create healthy, quick and easy meals for his army of loyal followers.
‘Designed for effortless cooking, Joe’s new cookware range will aim to please those who desire a simpler, healthier way of eating.
‘From a wide range of cookware items developed using quality materials such as hard anodized, stainless steel and premium aluminium; to handy tools and gadgets; bakeware, knives and storage items, the range will make it even easier and more accessible for people to become fitter and healthier versions of themselves.’
Branded ‘Joe Wicks’, the products will be available from August. Joe Wicks will be on Meyer’s stand (9F50-G51) at next month’s Spring Fair at the NEC in Birmingham on Monday February 5. He will give a cookery demonstration at 10.30am and will then take part in a brief Q and A session with the audience.
Jens Drinkwater, licensing manager at Global Merchandising Services, which is the worldwide licensing agent for Joe’s licensing programme said: “We’re extremely excited to announce our first partnership as part of Joe’s licensing programme. Meyer is a world leader in cookware and the perfect partner for Joe to work together on his exciting kitchenware collection.”
Joe Wicks aka The Body Coach is an Instagram superstar. The online nutrition coach has hosted his own TV series on Channel 4 entitled ‘The Body Coach’ and has written several best-selling books specialising in cooking and fitness.
PHOTO: Conor McDonnell