Deco, the small electricals collection from Meyer Group’s Prestige brand, is to shout about the launch of its latest Pillar Box Red and Slate Blue ranges, new packaging and existing colour options, in a consumer advertising campaign to run throughout November and December.
More than 20m ABC1 women aged between 25 and 55 will see the adverts in key consumer titles BBC Good Food, House Beautiful, BBC Good Homes, Ideal Home, Delicious, Olive, You, Woman and Home, Eve, She, Good Housekeeping and Red this autumn.
The new Slate Slue and Pillar Box Red options are available on Deco’s Dome 1.5l kettle, jug 1.5l kettle and two-slice toaster.
They sit alongside the range’s existing colours of limited edition Apple Green and White, and the core Almond and Black lines.
The refreshed product packaging now features the latest contemporary range photography.
Retail price Dome kettle, £50; jug kettle, £45; toaster, £40