2021 sees Mermaid bakeware, both silver and hard anodised, rewarded with a great new look that resonates with the consumer to showcase the product benefits with a first-class feel, and which is sensitive to the history of this established bakeware brand.
The look explained:
- New logo
- A new logo has been developed which expresses the age and quality of this established brand, manufactured by Samuel Groves
- Strong product name
- Mermaid products are a buy once, use forever investment, and to represent this each product is unashamedly described and is further endorsed with a banner expressing the lifetime guarantee.
- Strong selling points
- Reassuring the consumer, the packaging offers further guarantees. It explains why the product is the best choice, using a mix of understandable technical information, usage suggestions, and recipes.
- Packaging story
- For in-store display, each product has a striking label as shown in the image above. For online retailers, the product is also offered boxed with a protective biodegradable hessian bag, with no plastic.
- Retailer support
- Images, product recipe videos, and PDF recipe cards are available.