Housewares Business-to-business magazine for housewares retailers and their suppliers
Maxwell & Williams was recently selected as a brand partner with open-air, pop-up restaurant London in the Sky.
A selection of chefs from London’s best Michelin-starred restaurants recreated their signature dishes – while suspended 100ft from the ground – and served them on Maxwell & Williams tableware.
The event, which ran from September 12-21 at Canary Wharf, offered 22 guests the chance to eat breakfast, lunch or dinner (while securely fastened) in the sky.
Breakfast was prepared by Anna Hansen of The Modern Pantry, and lunch or dinner by Benares’ Atul Kochhar; Club Gasgon’s Pascal Aussignac; Angler’s Tony Fleming; L’Atelier de Joel Robuchon’s Xavier Boyer; or Alyn Williams from Alyn Williams at The Westbury.
Michael Stein, managing director of Valerie Graham, which is the UK distributor of Maxwell & Williams, said: “Maxwell & Williams is very proud to have been selected as a partner in this exciting event. Collaborating in this way with some of the capital’s leading chefs was a unique opportunity for the brand to showcase three distinctively different ranges – Cashmere Charming, Motion and Ziiz – and literally take them to new heights!”
