Housewares Business-to-business magazine for housewares retailers and their suppliers
Domestic appliance manufacturer Miele has launched its own blog entitled Der Kern.
The German company says the blog offers expert insight and inspiration from the worlds of design and cuisine. It is aimed at ‘supporting customers on a kitchen journey, those considering a new kitchen design, or the passionate home cook looking for recipe ideas’.
For the launch, Miele has created a celebrity-led campaign of short films entitled ‘Chef Inspired Kitchens’. The films follow Emma, a woman researching her dream kitchen, who visits professional chefs Monica Galetti (judge of ‘MasterChef: The Professionals’); Sven-Hanson Britt and Anna Hansen MBE.
Each chef shows Emma their personal kitchen, bringing to life the Miele appliances they have and explaining how they came to their appliance and design decisions.
With their help, Emma discovers how she can achieve the results she desires at home, with a new kitchen that comes back to life with the help of Miele and award-winning designer, Patrick Bankhead of SouthStudio.
Simon Grantham, managing director of Miele GB, commented: “We are extremely excited about the launch of Der Kern. The Miele ‘Immer Besser’ (‘Forever Better’) brand promise is at the core of everything Miele does – striving to offer the highest standards, creating innovative, reliable products that stand the test of time.
“We hope that showcasing the precision and accuracy that Miele can offer on this new platform will help bring our appliances to life, so that consumers can see the real potential for achieving professional restaurant style results in their own homes.”
