British heritage brand, Mason Cash, has launched its Mason Cash & Me campaign, which aims to inspire a new generation of bakers through nostalgic narratives, while showcasing the wonderful world of baking.
Mason Cash has been at the heart of kitchens for decades, with its iconic Cane Mixing Bowl a firm favourite among bakers worldwide. For many, their first memory of the Mason Cash Mixing Bowl is embedded in their early memories of learning to bake, a story Mason Cash Brand Manager Rachel Dunleavy can relate to.
“Having always baked with my grandmother as a child, learning many recipes, there was only one item that was routinely used as part of our baking routine: her 70-year-old Mason Cash Mixing Bowl. My first memory of baking with her was some 30 years ago as a 6-year-old. Her enormous Mason Cash Cane Mixing Bowl lived on top of the fridge, and I knew we were in for a treat if she reached for this bowl. I remember the bowl so vividly growing up, and even now, when I visit my 92-year-old grandmother, her mixing bowl still sits proudly in its lofty position.”
With this message at the heart of its campaign, the brand aims to engage consumers to bake through emotive and nostalgic narratives, while showcasing the wonderful world of baking with Mason Cash.
From September to January 2023, Mason Cash and Me will reveal a series of six real-life bakers and home cooks in their own kitchens, while they create their favourite dishes using various Mason Cash products.
Products featured in the campaign include the Iconic Cane Mixing Bowl, the stunning In the Forest Range, the new Nautical Collection and more.
The brand will introduce a new baker each month and share their unique stories and recipes with its audience across its digital and social media platforms.
All the bakers recipes have been collated into a Mason Cash & Me recipe guide that will be available in selected stores and online.