Maison&Objet Paris opens today

The second edition of the biannual trade show Maison&Objet Paris will take place from Friday (September 2) to September 6 at Paris Nord Villepinte Convention Centre.

Billed as ‘the leading decoration show connecting the interior design and lifestyle community worldwide’, Maison&Objet Paris covers housewares, home decor, home design, furniture, acces­sories, textiles, fragrances, and childrenware. Each event attracts some 70,000 visitors and more than 3,000 brands from around the world.

Organiser M&O PARIS said that this September, the exhibition has evolved to provide visitors with ‘an ever more enriching, easy and efficient experience’ and exhibitors with ‘cross-industry environments, in order to bring them greater visibility and lead them towards new markets’.

Changes include a redistribution of the textile offering, and greater synergy between the COOK+DESIGN and EASY LIVING sectors in Halls 5A and 6.

M&O PARIS said: ‘The tableware industry has been facing a wave of profound change for years. For a long time, it was fed by wedding registries, a custom that is now lapsing. However, it has reinvented itself by shifting to a strategy based on creative products and wider distribution, to generate impulse pur­chases by customers looking for new products.

Maison&Objet Paris is reflecting this trend by furthe­ring the synergy, both in terms of products and clients, between the COOK+DESIGN and the EASY LIVING sec­tors in Halls 5A and 6.

The new layout brings together into Hall 5A luxury porcelain and crystal brands that have preserved the tradition of tabletop lifestyle for an international mar­ket.

Heading towards and into Hall 6, visitors will discover ‘an array of innovative design, fine foods, ‘professional’ kitchen equipment and wine accessories – a selection of products to delight the growing numbers of people who enjoy cooking and spending time in a kitchen with mix-and-match influences. This daily expression of lifestyle at and around the table is perfectly matched by the concept at the centre of the EASY LIVING sector, where buyers will find a complemen­tary offering of convenient, trendy and fun accessories’.

 

 

 

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