Housewares Business-to-business magazine for housewares retailers and their suppliers
Small electricals supplier Magimix has confirmed wide listings for its Patissier Multifunction, which it describes as ‘the first truly multifunctional kitchen machine’.
Following a successful six-month launch period with department store group John Lewis, the machine is now available from a broad cross-section of independent cookshops and electrical retailers nationwide.
Patissier Multifunction transforms from a stand mixer into a fully equipped food processor. It is available in five colours: Vanille, Framboise (pictured), Red, Black and Satin, with an rrp of £500 for the colour models and £520 for Satin.
Magimix UK and Ireland managing director Jonathan Burrage said: “With the popularity of baking continuing to soar, we wanted to design a kitchen machine specifically with baking in mind, that still retained the core values and superior functionality of Magimix’s iconic food processor. And with consumers continuing to be inspired by TV baking shows and chefs, the extended listings for Patissier enables us to fulfil the wider demand for baking equipment.
“The Patissier Multifunction, with its interchangeable stand mixer and traditional bowls, allows us to do just that whilst introducing a product to the market that meets the changing lifestyles of customers and current trends. Delivering more power, more capacity and more functions than any of our previous models, the Patissier Multifunction offers the space-saving qualities of two machines in one, while retaining the perfect balance between style, efficiency and reliability; qualities that are synonymous with the Magimix brand.”
