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Former model and celebrity chef Lorraine Pascale has confirmed she will be hosting the BodyPower Kitchen feature at sport, fitness and nutrition event BodyPower Expo.
More than 70,000 fitness enthusiasts are expected to attend the event at Birmingham’s NEC from May 15 to May 17. Currently more than half a million square foot of space, BodyPower encompasses a comprehensive array of fitness brands, hosting over 250 companies.
BodyPower has grown steadily since its launch in 2009, fast becoming a fixture on the international fitness calendar Although there is a core bodybuilding element, the show has become more diverse over recent years, with expansion into the realms of nutrition, female-focused fitness, clothing and much more.
Lorraine will be the face of fitness nutrition at the show, hosting the BodyPower Kitchen feature. Commenting on the announcement, she said: “Health, fitness and lifestyle all play such an integral part of both my personal life and career, and I want to be a role model. I use cooking to encourage the nation to eat a more balanced, healthier diet, which in turn will improve quality of life. This is why it made so much sense to be at BodyPower. It’s the perfect platform for me to spread the healthy eating message to people who will really listen and understand the benefits of putting innovative, well balanced recipes into practice.
“My hope is that by hosting the Healthy Eating Kitchen at BodyPower, it will encourage people who may not have previously attended the show to come by and see what being fit and healthy is all about! Obesity is such a rising issue in this country and I want to work with BodyPower to promote health, fitness and lifestyle to others.”
Lorraine first achieved recognition as the first black British model to appear on the cover of ‘American Elle’. She appeared in the 1998 Sports Illustrated swimsuit issue, and featured as one of the ‘Bond Girls’ in Robbie Williams “Millennium” video.
Once her career had moved into cookery, Lorraine established herself as a specialist cake maker, earning a contract with Selfridges. She has since opened her own shop, Ella’s Bakehouse, in Covent Garden. Her progression culminated in January 2011 when Lorraine presented her BBC show in 2011, ‘Baking Made Easy’, and published a cookbook based on the series. A second series, ‘Home Cooking Made Easy’, was broadcast in September and October 2011, with an accompanying book. ‘A Last Minute Christmas’ programme aired on BBC2 in December 2011. A third book was published in 2012 and a series based upon it, called ‘Fast, Fresh & Easy Food’, aired in August and September 2012 on BBC2.
Since January 2014, she has co-presented and judged the UK version of ‘My Kitchen Rules’ with Jason Atherton on Sky Living. In early 2014, it was announced that Pascale was to host a new six-part television series called ‘Lorraine Pascale: How to be a Better Cook’.
