She will be visiting Sabichi Homewares’ stand (EH214) at 2pm on Tuesday June 11 to promote her product collaboration with the company’s Haden brand.
The Haden-Lorraine Pascale collection comprises a 4.5ltr Stand Mixer, 3.6ltr Digital Air Fryer, 1.2ltr Soup Maker, 6ltr Kitchen Angel Instant Pressure Cooker and 1000W Health Blender.
Sachin Bagga, director of Sabichi Homewares – which acquired the small electricals brand Haden from Russell Hobbs in 2016 – said: “We are thrilled to be working with Lorraine. As one the most popular presenters and authorities on cooking and eating well, and as a voice for nutrition and wellness, Lorraine brings a fresh and exciting take on products within the small domestic appliance arena.
“We really admire her amazing social voice and efforts to spread the word on nutrition and wellness. The products we have collaborated on with Lorraine will enable anyone, right from the budding chef to the novice in the kitchen, to create dishes they can really be proud of.”
Lorraine added: “Eating well is so important, but with increasingly busy lifestyles it’s not always possible to make healthy, nutritionally balanced and delicious dishes. So, I decided to collaborate with Haden to create cooking products that can help you maintain a healthier lifestyle, but also allow you to be creative in the kitchen.”
Will Jones, chief operating officer of BHETA (British Home Enhancement Trade Association), which owns and operates the Exclusively Shows, commented: “It’s very positive news that Lorraine will be attending Exclusively to support her collaboration with Haden. It’s very encouraging to see that these types of partnerships are still very much alive and that they do make a significant contribution to raising the profile of products and brands in the industry.”
Co-located London trade shows Exclusively Housewares and Exclusively Electrical will take place on June 11 and June 12 at the Business Design Centre in Islington.