Lords of Notting Hill revamps Westbourne Grove store

Housewares chain Lords of Notting Hill has completed a major refurbishment of its Westbourne Grove store in London.

Lords of Notting Hill revamps Westbourne Grove store

The outlet, originally called Lords Homecare, has been transformed into Lords of Notting Hill with an overhaul of the store fittings, flooring and lighting. The new decor now incorporates cool greys and a light wood interior, designed to enhance the shopping experience.

Based in west London, Lords is a diverse family-run retailing and wholesaling business that has been trading since 1984. The group has a significant presence in the builders’ merchant market and is building a strong reputation as an innovative housewares retailer through its Lords of Notting Hill brand.

There are two Lords of Notting Hill branches, at 84-86 Holland Park Avenue and 86 Westbourne Grove, which stock a wide selection of housewares products. Key brands include Bodum, Brabantia, Brita, Cuisinart, Krups, KitchenAid, E-cloth, Magimix, Simplehuman, Vitamix, Dualit and Joseph Joseph.

Lords of Notting Hill ceo Shanker Patel said: ‘When we launched our Holland Park store we knew that we had created a store format and product range that could be rolled out in other areas and we are delighted with the result of our makeover at Westbourne Grove.

“This store has been serving local residents for over 20 years and was in need of a complete refurbishment. Feedback has been extremely positive from both existing and new customers who are delighted to have the new store on their local high street. The first seven days of trading has proved to us that modern houseware stores, which have the right product offering and environment, can thrive on the high street – as store turnover was 50% higher than before.”

In May Lords acquired Hertfordshire retailer Poores of Chorleywood and in August it announced the acquisition of London cookshop La Cuisinere. This specialist business, on Northcote Road in Battersea, had been trading for 25 years and owners Anne and Jeremy Blackie were within days of closing down and letting the premises to a charity shop when Lords stepped in. Lords said it will be refurbishing the Battersea store before Christmas and is looking to expand further, with more acquisitions in the pipeline for 2014/15.

Lords of Notting Hill was a finalist in the 2014 Housewares Innovation Awards, organised by Housewares Magazine and www.HousewaresLive.net.

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