The Autumn Fair, which takes place from Sunday (September 4) to Wednesday (September 7) at the NEC in Birmingham, is hosting a raft of free seminars that are absolutely free for all visitors to attend.
Aimed at retailers, the talks are designed to give attendees the chance to hear from successful experts within the fields of online business and SEO (Search Engine Optimization) development, social media, public relations, marketing, accounting, finance, design and interiors,
The presentations will take place daily in the E-commerce Theatre located in Hall 5 (B90-C91). The programme includes:
Sunday September 4
10:45 – 11:15
Karl Wilson, owner of direct ecommerce business Select Homeware, discusses: ‘Keeping your business at the forefront of the market’.
11:25 – 11:55
Laura Brown, founder and managing director of social media company Introtweet: ‘Social Media Masterclass for Business’.
12:05 – 12:35
Joanne Morley, head of marketing of Hermes: ‘Top 10 marketing tips for SMEs’.
12:45 – 13:15
Lisa Cooney, head of UK sales (trade and retail) of One World Trading Co: ‘From bricks & mortar to ecommerce: embracing omni-channel retail to take your business further’.
14.10 – 14.40
Jeremy Corner, co-owner of greeting card publisher Blue Eyed Sun and wedding stationery specialist Ivy Ellen: ‘10 things to do in your business before you start using social media’.
14.50 – 15.20
Stephen Connolly, ceo of Ordorite.com and managing director of Goodside Business Solutions: ‘How retail software and business intelligence can improve the profits of your business’.
Scott Abrahams, senior vice president, business development, United Kingdom & Ireland of MasterCard: ‘The payments revolution: How it is boosting retailers’ businesses and how to use it in yours’.
Monday September 5
Martin Holland, co-founder of MartinMark Design & winner of BBC2 series ‘The Great Interior Design Challenge’: ‘How to achieve design success for your shop interior in 10 easy steps’.
Fran Prince, social & marketing executive of Prezzybox: ‘Taking your business further with in-house PR’.
12.05 – 12.35
Henri Davis, chairman of The Giftware Association: ‘Brexit – what can you be doing now?’
Julie Summer, founder of Kairaasi: ‘How to build and retain a great customer service’
13:25 – 14:00
PANEL: ‘Lessons learned from journeys into ecommerce’
CHAIR SPEAKER: Jeremy Corner, co-owner of greeting card publisher Blue Eyed Sun and wedding stationery specialist Ivy Ellen
ADDITIONAL SPEAKER: Alice Wheeler, founder of homeware retailer Wonderland in Stirlingshire
ADDITIONAL SPEAKER: Claire Rose, founder of gift shop Miss Claire Rose
Matt Diner: marketing & PR manager of Hermes: ‘Delivering digital experiences to ensure your customers always come back to you’.
Niall Hanlon: Client solutions manager of Facebook: ‘Successful ecommerce and retail with Facebook’.
15:45 – 16:15
Toby Beresford: ceo of Rise.global: ‘How to create a truly unique social channel for your business’.
Tuesday September 6
10:45 – 11:15
Amy Hobson, partner of digital marketing agency SocialB: ‘Making SEO work for you and your business’.
11:30 – 12:00
Richard Hill, ceo and founder of SEO Traffic Lab: ‘How to grow ecommerce profits with Google shopping’.
12:15 – 12:45
Paul Whitmore, head of the Acceptance Innovation function for the MasterCard European Acceptance team: ‘Understanding new payments options: what developments are just over the horizon and how can you take advantage?’
13:00 – 13:30
Hans Ziebeck, director/owner of ecommerce business BluBalou Ltd: ‘Choosing the perfect ecommerce platform for your business’.
13:45 – 14:15
Rob Oxley, senior business leader, strategic merchant team – Europe of MasterCard: ‘The benefits of customer engagement and how to use your data insights to do it well’.
14:25 – 15:05
Jen Stanbrook, UK home interiors blogger of Love Chic Living: ‘Getting the most out of Pinterest for your business: driving traffic, engagement and sales’.
15:15 – 16:00
Catherine Bennett, senior retail account manager of Twitter: ‘Successful ecommerce with Twitter. As a retailer, how can you make the most of your tweets?’
Wednesday September 7
11:30 – 12:15 Chris Fox: staff member of greeting card and gift shop Wishes in Barnsley, owned and run by Julia Keeling: ‘The Balancing Act: how to promote your business online while running your shop’.
12:30 – 13:00
Kate Watson-Smyth: freelance journalist & blogger for Mad About the House: ‘How to approach and work with bloggers to boost your business’.
Speaker: Jeremy Corner, co-owner of greeting card publisher Blue Eyed Sun and wedding stationery specialist Ivy Ellen