Tefal’s Twitter account @TefalUK got off to a great start with pop star Lily Allen tweeting that she was waiting for her delivery of a Tefal ActiFry so she could have ham, egg and chips that evening.
The tweet, which was not set up by Tefal, led to TefalUK’s first retweet as they asked her whether she needed any recipes and encouraged a flurry of Tefal advocates to follow the brand.
Tefal has now launched Facebook and Twitter communities. Consumers can enter competitions to win products and gather hints and tips from a variety of chefs and the brand itself.
Together with 2010 MasterChef winner Dhruv Baker, Tefal has launched a selection of electrical cooking products, new for 2012, which will form a central focus for the page, alongside Tefal’s more well established product categories such as kitchen electricals, cookware and linen care.
Steve Lowe, Digital Marketing & PR Manager of Groupe SEB UK said: “The launch of Tefal UK Facebook and Twitter is incredibly exciting for the brand. Our customers are our priority and it’s fantastic to have more platforms to be able to speak to them directly. For us, it’s all about learning from our customers and seeing which products they like and offering them information, recipes and hints and tips to get the best out of their Tefal products.”