Liberty has opened its first satellite store at Westfield Stratford City shopping centre in London.
The upmarket London department store’s new pop-up shop is over 1,700sq ft in space, with a look and feel influenced by the Liberty Regent Street store.
“Our world renowned visual identity team took the Regent Street colour palette and surface textures as their basis, layered the existing industrial space with the warmth of wood, a soft colour palette and the structure of steel in refined industrial style fixtures,” the retailer says.
“The team have further enhanced the aesthetic of the space using the vintage display pieces, whimsical curiosities and quirky objects that Liberty is so well known for.”
Examples include two Queen’s guards just inside the store and a Liberty Print photo booth that has been hand-painted to resemble a retro British seaside attraction.