Liberty of London boss joins Hudson’s Bay Company

Ed Burstall, managing director of LIberty department store in London, has been appointed as Head of Partnerships for North American retailer Hudson’s Bay Company (HBC).

In this newly created position, Ed will develop and lead partnerships ‘to drive innovative and exclusive offerings across all of HBC’s banners globally’. The appointment is effective from December 5, and Ed will report to HBC ceo Jerry Storch as a member of his senior leadership team.

Jerry said: “HBC is focused on innovation, collaboration and developing unique partnerships as part of our strategy to differentiate. Ed’s roster of successful launches and collaborations, matched with his reputation as a true arbiter of fashion, makes him the obvious choice to lead this new division for HBC.”

Ed added: “I‘m thrilled to join HBC, especially during this time of global expansion, growth in North America, and industry-leading developments across platforms. I’m looking forward to building a partnership platform that delivers exceptional innovation to customers across HBC’s banners, which will contribute to the evolution of one of the most exciting retailers in the world.”

HBC bills itself as one of the fastest-growing department store retailers in the world, based on its formula of ‘driving the performance of high quality stores and their all-channel offerings, unlocking the value of real estate holdings, and growing through acquisitions’.

Founded in 1670, HBC is the oldest company in North America. Its portfolio includes 10 banners in formats ranging from luxury to premium department stores to off-price fashion shopping destinations, with more than 470 stores and 66,000 employees around the world.

In North America, HBC’s banners include Hudson’s Bay, Lord & Taylor, Saks Fifth Avenue, Gilt, and Saks OFF 5TH, along with Find @ Lord & Taylor and Home Outfitters.

In Europe, its banners include GALERIA Kaufhof, the largest department store group in Germany; Belgium’s only department store group Galeria INNO, as well as Sportarena. It also has significant investments in real estate joint ventures.

Ed joins HBC after eight years with Liberty of London in the role of managing director. He was instrumental in revitalising the brand through partnerships, including Liberty of London’s first ever collaborations and pop-up shops with Hermes and Manolo Blahnik, as well as collaborations with Nike and Uniqlo. These initiatives have contributed to Liberty of London’s double-digit year-on-year growth.

Previously, Ed was a senior vice president of Bergdorf Goodman for four years. Before that, he was vp/general manager of Henri Bendel for 15 years. He started his career in 1985 as a cosmetic buyer at Bloomingdale’s.

In this newly created position, Ed will develop and lead partnerships ‘to drive innovative and exclusive offerings across all of HBC’s banners globally’. The appointment is effective from December 5, and Ed will report to HBC ceo Jerry Storch as a member of his senior leadership team.

Jerry said: “HBC is focused on innovation, collaboration and developing unique partnerships as part of our strategy to differentiate. Ed’s roster of successful launches and collaborations, matched with his reputation as a true arbiter of fashion, makes him the obvious choice to lead this new division for HBC.”

Ed added: “I‘m thrilled to join HBC, especially during this time of global expansion, growth in North America, and industry-leading developments across platforms. I’m looking forward to building a partnership platform that delivers exceptional innovation to customers across HBC’s banners, which will contribute to the evolution of one of the most exciting retailers in the world.”

HBC bills itself as one of the fastest-growing department store retailers in the world, based on its formula of ‘driving the performance of high quality stores and their all-channel offerings, unlocking the value of real estate holdings, and growing through acquisitions’.

Founded in 1670, HBC is the oldest company in North America. Its portfolio includes 10 banners in formats ranging from luxury to premium department stores to off-price fashion shopping destinations, with more than 470 stores and 66,000 employees around the world.

In North America, HBC’s banners include Hudson’s Bay, Lord & Taylor, Saks Fifth Avenue, Gilt, and Saks OFF 5TH, along with Find @ Lord & Taylor and Home

Ed Burstall, managing director of LIberty department store in London, has been appointed as Head of Partnerships for North American retailer Hudson’s Bay Company (HBC).

In this newly created position, Ed will develop and lead partnerships ‘to drive innovative and exclusive offerings across all of HBC’s banners globally’. The appointment is effective from December 5, and Ed will report to HBC ceo Jerry Storch as a member of his senior leadership team.

Jerry said: “HBC is focused on innovation, collaboration and developing unique partnerships as part of our strategy to differentiate. Ed’s roster of successful launches and collaborations, matched with his reputation as a true arbiter of fashion, makes him the obvious choice to lead this new division for HBC.”

Ed added: “I‘m thrilled to join HBC, especially during this time of global expansion, growth in North America, and industry-leading developments across platforms. I’m looking forward to building a partnership platform that delivers exceptional innovation to customers across HBC’s banners, which will contribute to the evolution of one of the most exciting retailers in the world.”

HBC bills itself as one of the fastest-growing department store retailers in the world, based on its formula of ‘driving the performance of high quality stores and their all-channel offerings, unlocking the value of real estate holdings, and growing through acquisitions’.

Founded in 1670, HBC is the oldest company in North America. Its portfolio includes 10 banners in formats ranging from luxury to premium department stores to off-price fashion shopping destinations, with more than 470 stores and 66,000 employees around the world.

In North America, HBC’s banners include Hudson’s Bay, Lord & Taylor, Saks Fifth Avenue, Gilt, and Saks OFF 5TH, along with Find @ Lord & Taylor and Home Outfitters.

In Europe, its banners include GALERIA Kaufhof, the largest department store group in Germany; Belgium’s only department store group Galeria INNO, as well as Sportarena. It also has significant investments in real estate joint ventures.

Ed joins HBC after eight years with Liberty of London in the role of managing director. He was instrumental in revitalising the brand through partnerships, including Liberty of London’s first ever collaborations and pop-up shops with Hermes and Manolo Blahnik, as well as collaborations with Nike and Uniqlo. These initiatives have contributed to Liberty of London’s double-digit year-on-year growth.

Previously, Ed was a senior vice president of Bergdorf Goodman for four years. Before that, he was vp/general manager of Henri Bendel for 15 years. He started his career in 1985 as a cosmetic buyer at Bloomingdale’s.

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