London department store Liberty is working with Channel 4 and Rize USA to make a three-part fly-on-the-wall documentary series called ‘Liberty of London’.
The programme is described as a unique chance to get an insight behind the scenes as Liberty’s retail team gear up for the store’s busiest time of year: the Christmas season.
Emma Cooper, commissioning editor, documentaries, said: “Liberty is the last bastion of eccentric, eclectic design and is jam-packed with a wonderful cast of colourful characters. Making Liberty will tell the everyday extraordinary stories of life within one of the world’s best-loved and well-known stores.”
Sheldon Lazarus, creative director, Rize USA, said: “We are thrilled to have secured access to the wonderful world of Liberty – an undisputed national treasure and one of Britain’s most trusted brands. This Channel 4 series promises to immerse viewers in a truly special universe bursting with exotic, fashionable and ultra-luxurious wares.”
Episode one airs on Monday December 2 at 9pm on Channel 4. Meanwhile, Liberty’s website is asking shoppers: “If you’re planning to come Christmas shopping in our Regent Street store on Saturday 30 November, and would be happy to be filmed for the Channel 4 series, we’d love to hear from you.” Interested parties should get in touch via email: firstname.lastname@example.org