William Levene has changed its name to DKB (Diethelm Keller Brands) Household, reflecting its purchase by Diethelm Keller Brands in December 2006. It has also announced a raft of new initiatives for 2008.
Amongst them is the additional emphasis now being put on the Zyliss brand in the UK. It will be back on television this year for the first time since the 1970s in a campaign designed to drive mass brand awareness and capitalise on the growing number of food programmes.
The brand will also see a range of new product introductions, the first of which will be the Smart Touch salad spinner to be unveiled at Frankfurt’s Ambiente fair.
Zyliss sits alongside the core brands Cole & Mason, Ken Hom, Jamie Oliver Flavour Shaker, Culinare and Smart Café.
Other developments include the recruitment of an enhanced design team, with seven full-time staff based in Farnborough, Hampshire. DKB is also setting up its own wholly-staffed office in China to support the supply chain, quality and product development functions across group companies.
DKB (Diethelm Keller Brands) is one of four divisions of Diethelm Keller Holdings, a privately-owned, diversified Swiss multi-national. Owned by the fourth generation of the founders, it now employs over 25,000 people worldwide and has annual global revenue of £2.8b.
DKB Household ceo Nick Cornwell is leading the UK and global operation from its Farnborough base, where he and his team are responsible for the global sales, marketing and development of the DKB Manual Appliances Housewares business.