Leana succeeds Derek Miller who became IHA president on October 1. She has 20 years’ experience in marketing, including trade show, association and event marketing.
She will be responsible for overall management of IHA and International Home + Housewares Show marketing, including IHA brand and member services, show attendance campaigns, digital marketing and public relations & communications.
Leana joins from event marketing agency mdg (Marketing Design Group), where she served as vice president and account strategist. She oversaw mdg’s Chicago office and partnered with Choose Chicago and McCormick Place on client events. Before that she served as senior director, marketing, communications & programming for the National Restaurant Association (NRA), overseeing attendee acquisition, marketing and media relations activities for the NRA Restaurant, Hotel-Motel Show, co-located BAR (Beverage Alcohol for Restaurants) and New England Food Show.
Derek said: “We’re very pleased to have Leana joining our team. Her previous marketing experience and leadership expertise – specifically with trade shows – will benefit not only the Association but the entire industry.”
Leana added: “I’m delighted to join the IHA family. I’m honoured to be entrusted with the brand, and look forward to collaborating with this talented group of individuals to extend all of the exciting work that has been done to advance the global home products industry.”
IHA is a not-for-profit organisation that sponsors the annual International Home + Housewares Show in Chicago and offers its 1,700 member companies a wide range of services including: industry and government advocacy, export assistance, State-of-the-Industry reports, point-of-sale and consumer panel data through Housewares MarketWatch, executive management peer groups, a web-based community at www.housewares.org, and group buying discounts on business solutions services.