Central to the promotion is a no-compromise, 90 day Money Back Brand Promise. If consumers are not completely delighted with their Toughened Non-Stick purchase for any reason, they can claim a full refund.
Claims must be made within 90 days of purchase directly to Le Creuset UK, not the place of purchase, via an online claim form. The Brand Promise applies to qualifying Toughened Non-Stick purchases made between April 1 and Dec. 31.
The campaign will be supported by an in-store POS programme which will be available to all Toughened Non-Stick stockists. It includes a full colour A5 brochure highlighting the benefits of the range, an A4 showcard and A6 tentcard, plus swingtags and on-pan talkers. The 90 day Money Back Brand Promise logo will feature on all POS.
The Le Creuset Toughened Non-Stick cookware collection comprises a variety of pans from deep and shallow frying pans, saucepans and casseroles to woks, grills and a roaster. There are also complementary accessories such as heat-resistant glass lids, a spatter guard and a roasting rack.
The range’s precision-designed induction base works on every type of hob while its six-layer construction is designed to ensure ‘perfect heat-spread and retention for even cooking results without hot-spots’. The cookware also features a three-layer internally reinforced coating system. All products in the collection are completely PFOA-free.