The organiser of German trade show Tendence, which is held annually at Messe Frankfurt, has announced that the completion of the venue’s new Hall 12 will offer ‘a variety of new opportunities’ from next year.
Messe Frankfurt Exhibition GmbH said: ‘The new layout, which only partially follows traditional divisions into product groups, reflects what is happening in the retail trade itself. High street retailers need to become visitor magnets and must reach out to their customers in specifically targeted ways.
‘The changed structure enables retailers to find suitable selections of goods at Tendence and then use them in their own individual shops. So, this new concept puts customer target groups firmly at the centre of focus in the planning stage, and provides inspirational narratives relevant to a variety of lifestyles. For the first time, exhibitors will present their products divided according to trading format, lifestyle and target group.’
Group Show Director of Tendence Philipp Ferger explained: “The structure of Tendence 2019 will reflect more strongly the needs of customers. That way, retailers can put together their selections at Tendence in a more targeted way and use them in their shops as best suits their needs. That is real added value for the retail trade.”
Next year, Tendence will occupy Level 0 in Halls 8, 9, 11 and 12.
Hall 8.0 will house ‘Style City’, which will feature different districts. The hall will be fitted out like a concept store, where visitors can dip into a variety of lifestyle scenarios such as ‘Modern’, ‘Earth’, ‘Urban’, ‘Cosy’ and ‘Adventure’ to gain inspiration from different lifestyles and a huge variety of products. In addition, specially dedicated areas will aim to create inspirational highlights within ‘Style City’ and provide further narratives for the target groups.
In ‘International Sourcing’ in Hall 9.1, suppliers from all over the world will exhibit their product ranges for volume business.
In ‘Sunshine State’ in Hall 11.0, suppliers of seasonal decorations will display products that will be on trend in the spring and summer of the following year – while ‘Moment Market’ in Hall 9.0, will be home to decorative items for any time in the year and for all occasions.
In ‘Design City’ in Hall 12.0, visitors will discover products at the higher end of the market, from traditional to modern designs.
Colour-coding and the use of pictograms will be used to make for visitors to navigate through the various lifestyles presented in the halls.
Tendence will take place from June 29 to July 2 2019.