Department store chain reports increased store traffic driven by heightened awareness of its ‘Never Knowingly Undersold’ promise – the main focus of the company’s latest television advert.
According to its weekly sales report, sales at John Lewis for the week to May 15 increased 15.5% on the same week last year.
Home sales were up yet again, with an 18% rise, and furniture did particularly well with sales up 25%. Home accessories and gifts were also up 25% after a strong week, with continued buoyant sales from the seasonal and new decorative and gift collections.
Although the unseasonable cold weather in some parts subdued outdoor living sales, John Lewis is hoping customers will respond to the more recent warmer temperatures, especially in picnicware, outdoor living and outdoor lighting.
The report continued: “With the World Cup and the next bank holiday weekend looming, there should be plenty of opportunities to delight our customers.”