The Cumbria-based specialist retailer, which operates 68 stores nationwide, said: ‘As consumer confidence trackers reported throughout 2016, political uncertainty impacted consumer appetite, leading to a challenging climate across the retail sector.
‘Despite these challenges, the brand has continued to invest in the enhancement of the business, improving the customer experience in its UK store network with a £1m investment in the refurbishment of its Windermere flagship store and the updating of further stores with the continuation of an extensive refit programme.
‘These refits have been designed to enhance the in-store experience, with additions such as dedicated demonstration kitchens, giving customers the opportunity to get hands on with the newest and most innovative products on the market.’
Lakeland ceo Catherine Nunn added: “Whilst our operating profit in 2016 fell, we’ve continued to focus on our customer, enhancing our shopping experience both online and in-store, while delivering the very best service and price to our customers.
“The fact that we were voted Britain’s joint best retailer for customer service in a recent survey by consumer organisation Which? is testament to our investment and ethos, positively positioning our business for years to come.”