Kitchenware and home solutions chain Lakeland has teamed up with Lake District chef Peter Sidwell to sponsor a new 20-part Channel 4 television series.
The Lakes on a Plate series, which started this week, showcases the finest food and ingredients in the Lake District. Sidwell sources produce from around the county, and then cooks it to create a variety of dishes.
The programmes are aired Monday to Friday at 2.20pm and mostly repeated at 9.30 the following morning.
As the sponsor, Lakeland has a presence on the Lakes on a Plate website, http://www.channel4.com/food/on-tv/lakes-on-a-plate/, while recipes from the series are available at www.lakeland.co.uk/lakesonaplate.