Housewares Business-to-business magazine for housewares retailers and their suppliers
Housewares chain Lakeland has launched its Davina for Lakeland Range: an exclusive collection of food prep products designed in collaboration with TV presenter Davina McCall.
The retailer said: “A keen home cook and long-time Lakeland fan, Davina is just as passionate as we are about good food and healthy eating, and it’s this shared enthusiasm that has led to her teaming up with us to design an exclusive range of products.
“Davina approached us about designing a range together, and we were delighted to work so closely with this busy mum of three and role model. We worked carefully together and went to great lengths to design products that really work and fit seamlessly into busy lifestyles. Like us, she’s no fan of unnecessary gadgets or costly, complicated contraptions that just end up cluttering the kitchen.
“Having the right tools for the job is key to successfully preparing healthy, tasty meals for all the family, and every product in this new range has been developed with this in mind. In addition to being well thought out, every piece in the collection looks the part, in a fresh design with bright splashes of colour, is of the highest quality and, more importantly, is competitively priced.”
The range includes a spiral vegetable cutter, personal blender, crinkle cutter, peeler, grater, kitchen scissors and paring knife.
Lakeland has 69 stores nationwide in the UK, 12 stores in the Middle East and a further three in India. Summer 2013 saw the Lakeland brand launch in Germany, with a dedicated German website lakeland.de.
