Housewares chain Lakeland has launched its new iMag, available to download free onto an iPad from Apple’s App Store and Newstand.
The first edition of the Lakeland app is features over 50 recipes and step-by-step guides ‘to help celebrate the arrival of summer’.
The app is designed in a glossy magazine format, allowing users to flick through the digital pages to see reviews and view recipe ideas and suggestions. The graphics and photography of the recipes are interspersed with video demos.The iMag also has surprise pop ups to inspire and entertain, and the whole app has a sound track which is entirely optional.
Lakeland marketing director Tony Preedy said: “The Lakeland iMag is a joy to use, with bright, clear images and ‘pages’ turned with the brush of a finger. We are very proud of our new iMag and are certain our customers will enjoy using it. We’ve already started work on the autumn version which will be out in September”.
The 58-strong chain was a silver winner in The Housewares Retail Innovation Awards 2012, organised by www.HousewaresLive.net and Housewares Magazine.