Housewares Business-to-business magazine for housewares retailers and their suppliers
Housewares chain Lakeland is celebrating its 50th anniversary with a series of weekly free prize draws for customers.
The 68-strong specialist retailer said: “We won’t turn 50 every year, so we wanted to mark our anniversary with something really special. Although we love to receive presents, it is our customers who have helped us get to where we are today, so what better way to celebrate than letting them share in our big birthday celebrations. As a ‘thank-you’ to all the valued customers who have contributed to the success and growth of Lakeland, we’re offering some fabulous prizes in our 50th Anniversary GiveAway.”
The Giveaway is a weekly free prize draw, which kicked off in mid-June and runs up to Christmas. In the first week, first prize was a one day cookery lesson with Michel Roux Jr. Second prize was a place on the ‘Cooking the Roux Way Experience’: a one day cookery lesson with one of Michel’s head chefs, plus a personally signed copy of his ‘The French Kitchen’ book. Third prize was a place on the ‘Knife Skills – The Roux Way’ course and a Michel Roux Jr Global Usuba Knife. In the second week, Lakeland offered customers the chance to win a set of KitchenAid Artisan appliances (a stand mixer, food processor, kettle and toaster) worth £1,185 in a choice of four different colours. Five runners-up each won an empire red KitchenAid 5-piece gadget set. Lakeland is now into the third week of its GiveAway and the prize is a £2,500 MasterChef Travel Holiday.Ten runners-up will win a Lakeland Traditional Tagine and Tagine Starter Kit worth £29.98.
Lakeland has also produced a recipe book to mark its milestone birthday, with all profits being donated to the BBC Children In Need Appeal. The ‘Lakeland 50th Anniversary Recipe Book’ includes more than 60 recipes from customers, plus contributions from celebrities including Michel Roux Jnr, The Hairy Bikers, Mary Berry, Paul Hollywood, Raymond Blanc, Rick Stein, Tom Kitchin, Rosemary Shrager, Heston Blumenthal, Ainsley Harriot, Brian Turner, Greg Wallace, Lorraine Pascale, Antony Worrall Thompson, James Martin, four ‘The Great British Bake Off’ winners (Frances Quinn, Jo Wheatley, John Whaite and Edd Kimber), and Terry Wogan. The 188-page hardback has an introduction written by Lakeland managing director Sam Rayner, featuring memories, anecdotes and pictures from the founding and development of Lakeland, followed by recipes for Starters, Main Courses and Puds.
Meanwhile, the new Summer edition of the free Lakeland Magazine App for tablets is now available, with more than 35 recipes, plus features (such as a guide to homemade ice cream) and summer cooking tips.
Finally, Lakeland has opened a new store in Inverness at the Eastgate Shopping Centre and relocated three branches, at Worcester (in Webbs of Wychbold garden centre on Worcester Road in Droitwich); Brent Cross (lower mall of Brent Cross Shopping Centre at Hendon in London); and Newcastle upon Tyne (upper mall of INTU Eldon Square Shopping Centre).
