Lakeland buying director to headline BHETA forum

The British Home Enhancement Trade Association (BHETA) has revealed plans to hold a members’ forum featuring Lakeland buying and merchandising director Samm Swain as guest speaker.

BHETA said Samm will share the housewares chain’s ‘latest plans and strategic thinking in relation to the current market’.  She will also highlight opportunities for suppliers ‘and how best they can interact with Lakeland going forward’.

The event will take place on November 1 at BHETA’s headquarters in central Birmingham, with a start time of 10am. Details of other industry guest speakers will be released nearer the date.

BHETA housewares sector director Will Jones commented: “Whether it’s lobbying, opening up new markets or pioneering our new online product, brand and supplier search facility for retailers, BHETA is ahead of game in bringing suppliers and retailers together for mutual benefit. It’s brilliant that one of the results of this is that we can attract companies such as Lakeland to our events. Save the date!”

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