Lakeland, bira direct and GfK to speak at BHETA forum

BHETA (British Home Enhancement Trade Association) has revealed more details of its housewares networking forum on November 1, announced in May.

Topping the bill will be Samm Swain, buying and merchandising director of Lakeland, who will present her views on the current market and latest consumer trends, and outline the strategic direction and focus of the retailer over the coming months.

She will also highlight opportunities for suppliers and how best they can benefit from developing their trading relationships with Lakeland.

Also taking to the stage will be Jeff Moody, commercial director of bira (British Independent Retailers Association). He will discuss the opportunities for suppliers via bira direct (which offers bira’s 6,500 members access to over 180 suppliers and more than 2,000 associated brands) and expand on collaborative initiatives with BHETA, such as the ‘bira bonus’ gift voucher launched at London trade show Exclusively Housewares in June.

In addition, following BHETA’s exclusive deal with market research and data provider GfK to provide a retail data service to members, the agenda will include a presentation from Kelly Whitwick, UK retail lead at GfK.

BHETA housewares sector director Will Jones commented, “This is a not to be missed event which will provide BHETA members with an invaluable insight into opportunities for trading and into all that’s going on in the retail market.”

The event will take place at BHETA’s headquarters in central Birmingham, with a start time of 10am. Applications to attend the forum should be made to Sally Hawkins of the Member Services Team on or 0121 237 1130.


Keynote speaker: Samm Swain, buying and merchandising director of Lakeland

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