Kurv International has signed a worldwide agreement with singer and television cooking celebrity Liz McClarnon to design and launch a range of kitchenware and tabletop lines under her name.
McClarnon first came to prominence as one third of the singing sensation Atomic Kitten, and went on to compete in and win Celebrity Masterchef in 2008. Since then, she has appeared in a variety of television cooking shows.
She is currently preparing for a Europe-wide stage tour of War of the Worlds, playing the lead with Jason Donovan, but returns to UK television with food-based and fashion shows early next year.
Kurv’s initial product launch, timed for spring 2011, will include stainless steel cookware, kitchen knives, kitchen tools and gadgets, kitchen textiles and mugs.
Liz McClarnon will endorse all items and packaging with her name and image, and Kurv says she will ensure that products feature in all her relevant on-screen appearances. She will also appear at trade shows and do in-store demonstrations.
She will also be promoting her kitchenware items through her website, which currently receives over 500,000 hits a month.
McClarnon’s first cookbook, “Can’t Cook Cook Book‟, will hit the shelves at the same time as the product collection.