Kitchenware retained as Natural World goes into administration

Handling of the Rachel Allen kitchenware and textiles collection is being transferred to a new division of the Lambert Howarth Group after it put its Natural World business into administration last month.

The group had been trying to find a buyer for Natural World but appointed Manchester-based administrator BDO Stoy Hayward after concluding that it could no longer support the business’s trading losses.

Lambert Howarth says its brand development team is being extended to support its new, London-based Lifestyle division, which will be retaining some elements of the LHG homewares business. The Lifestyle team will continue to look after the Rachel Allen licensed products, which will be available throughout the UK and Ireland from the end of September.

Natural World showed the Rachel Allen collection at June’s Exclusively Housewares exhibition. The TV chef’s products include oven-to-tableware, ceramics, chopping boards, utensils and textiles such as aprons and placemats.