Cookshop chain Kitchens is encouraging customers to celebrate Real Bread Maker Week, which kicked off on Saturday May 11 and runs until Friday May 17.

Kitchens gets a slice of the action

Cookshop chain Kitchens is encouraging customers to celebrate Real Bread Maker Week, which kicked off on Saturday May 11 and runs until Friday May 17.

Kitchens gets a slice of the action

Launched by the Real Bread Campaign in 2009, Real Bread Maker Week is Britain’s biggest annual, national celebration of real bread. Its aim is to motivate people to bake real bread or buy it from independent bakeries to support their local communities.

“There’s a growing trend for home baked bread,” the south-west retailer said. “TV programmes and cookery books have inspired us to reach for our bowls, dough scrapers and loaf tins. We’re discovering that home-baked bread is delicious and really not that difficult or time consuming to make.”

Kitchens’ latest email newsletter focuses on the bread-making kit offered by its bakeware departments, from loaf tins such as its best-selling 4lb heavy gauge bread tin (House of Henley £9.95) to baking sheets, cooling trays and dough scrapers, along with baker’s blades, traditional lined proving basket and (newly arrived) banetton proving baskets.

Relevant small electricals are also highlighted such as the KitchenAid Artisan Stand Mixer which comes with a dough hook, and the heavy duty bowl lift stand mixer from KitchenAid which will mix 3.8kg of bread dough.

The group also notes that it has a wide selection of bread making books in store; and offers a prize of a Le Creuset toughened non-stick loaf pan (£16) and a copy of Paul Hollywood’s ‘Bread’ book (£20) in a free prize draw.

Kitchens, which operates three branches in Bristol, Bath and Cardiff, is a finalist in the 2013 Housewares Retail Innovation Awards, organised by www.HousewaresLive.net and ‘Housewares Magazine’.

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