KitchenCraft to distribute Chef’n & London Pottery brands from 2019

Housewares supplier KitchenCraft has announced that following the merger of parent company Lifetime Brands Inc. with the Filament Group, it will be distributing the Chef’n brand from January 1 2019.

Lifetime Brands Inc. is consolidating Filament’s UK distribution of all the combined brands to its subsidiary, KitchenCraft – meaning the UK distribution of Chef’n, Rabbit and D.Stil will transfer on that date.

Coinciding with this, The London Pottery Company has announced that it will be transferring distribution of its teapots to KitchenCraft, also from January 1 2019.

Both brands are currently distributed in the UK by Dexam

KitchenCraft managing director Matthew Canwell said: “It makes strategic and operational sense for all Lifetime Brands to be consolidated under one roof. Given KitchenCraft’s experience in the tool, gadget and barware areas, it will be an excellent addition to our whole range.

“We are equally delighted to work with The London Pottery Company. It fits perfectly within our ‘Dine’ category alongside La Cafetiere and licenses such as V&A. Our creative teams are excited to have these opportunities and are keen to work on developing these brands going forward.”

Matthew added: “We are hugely respectful of the work that Dexam has done in establishing the brands in the UK market. We would like to express our sincere thanks and praise to Dexam for their commitment to these great brands so far, and look forward to a seamless handover. We will ensure that the brands are developed, with each having its own focus, and that our customers not only fully supported but inspired with new activity.”

Dexam managing director Bryony Dyer commented: “Obviously, we would have preferred to keep these iconic brands, but all good distributors understand that change is a constant factor in their lives – and that it also brings many opportunities. We have exciting plans for the next few years, and wish the brands all the best in their new home.”

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